Whenever unemployment comes down, even if only very slightly, it sounds like really good news. It’s great that productive forces in the economy are growing and that they’ll be a little bit more money in people’s pockets soon. But if one gets more ambitious about human potential, the picture gets more complicated and darker than governments make out. Unemployment means generally being out of work. But let’s coin a new word: misemployment. It means being in work, but of a kind that fails to tackle, with any real sincerity, the needs of other people, merely exciting them to unsatisfactory desires and pleasures instead, the way Primark, Patek Philippe and youporn.com might.